Goodfella’s to launch improved pizza range
Frozen pizza brand Goodfella’s, which is owned by the British food company Northern Foods , is set to launch a new and improved pizza range this autumn.
The range will feature new packaging, which marks a return to the brand's original read and green colour design. The new range includes four distinct pizza styles: Stonebaked Thin and Fully Loaded Deep for every day; Take Away for informal sharing; and Flatbread for more adult occasions, Bakeryinfo.co.uk reported.
The company is also trialling a new initiative - a 40,000 free pizza giveaway, which will be featured in high profile consumer press titles. In addition, it has introduced a new website, a gaming app for iPhone and Android, which provides opportunities to win free Goodfella's pizza.
Northern Foods frozen pizza business sector director Carol Berry said this is just the first of a series of big initiatives over the next 12 months.
"We hope it will set the stage for further exciting events we have planned to support the existing range and introduce even more products," Berry added.
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