New World Pasta to acquire No Yolks and Wacky Mac dry pasta brands
US-based New World Pasta Company entered into an agreement to acquire No Yolks and Wacky Mac dry pasta brands and certain assets from Strom Products for $50m.
Chairman and CEO of Ebro Foods, the parent company of New World Pasta, Antonio Hernandez Callejas said the acquisition of the No Yolks and Wacky Mac brands is consistent with the company's strategic plan to expand its leadership position within the branded North American pasta business.
"They also enable the company to continue to capitalize upon the North American consumers' keen interest in wellness-related products that enable them to live a healthier lifestyle," Callejas added.
No Yolks dry pasta is a noodle-style product that is cholesterol free, contains no saturated fat, and is high in fiber. It holds market shares of 15.6% and 29.4% in the US and Canada respectively.
The Wacky Mac brand is a healthy, vegetable-based pasta, comprised of unique shapes and four colors. Net revenue for the two brands will total approximately $37.5m in 2011.
The transaction is expected to close by 31 December 2011.
New World Pasta, based in Harrisburg, Pennsylvania, is the leading branded pasta manufacturer in North America and markets brands such as Ronzoni, Creamette, Skinner, San Giorgio, Prince, Catelli, American Beauty, and Light & Fluffy.
It is a wholly-owned subsidiary of Ebro Foods, a leading Spanish food company that markets rice brands such as Cigala, Brilliante, and Nomen.
Related Insight
Suppliers Directory
Processed Foods Bakery & Cereals Confectionary Pasta & Noodles Savory Snacks Sweets & Desserts
Condiments & Ingredients Ingredients Oil & Fats Sauces & Spreads Soups
Chilled & Deli Food
Special Foods Baby Food Health Foods
Food Technology Process & Production IT & Software Packaging Sustainability
Marketing & Regulatory Regulatory & Food Safety Supply Chain Retail
Pasta & Noodles Intelligence
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Buy online from $449
Comments may be moderated for spam, obscenities or defamation.