UK Frozen pizza sales increase
Frozen pizza sales in the UK are increasing both in sales and volume, as the frozen food sector is witnessing growth in the third quarter, according to the British Frozen Food Federation (BFFF).
According to BFFF, the increase in frozen pizza sales can be attributed to the demand for premium take-away style foods, Bakeryinfo.co.uk reported.
BFFF director general Brian Young said that top-end premium and luxury frozen pizzas are often pounds cheaper than home-delivered equivalents.
"This sector has seen great investment over the past few years and there is a huge variety of toppings and base combinations offering exceptional quality and value to tempt consumers," Young added.
In addition, frozen food sector sales have increased 3.6% this year, compared the last year, and the growth was seen in all categories including meat, ready meals and ice cream.
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